Browsing Tag

Palo Alto Market


Sugoi Hunter

As they say in their website, Sugoi Hunter means “Great stuff hunter”. “Sugoi” is a Japanese word that is repeated constantly in any conversation and that would be the equivalent of “Great”, “Fantastic”, …

Sugoi Hunter is a small company from the north of Spain. Sara, its responsible, travels every year to Asia looking for and personally selecting small collections of special pieces from Japan, Korea, Hong Kong, Taiwan… We had the pleasure to meet a few years ago in one of her trips to Taiwan and we have been friends ever since.

On my trip to Barcelona, I visited Sara at the Sugoi Hunter stall in the Palo Alto Market, where they are present in every edition. We had a great time talking about our common passion for Asia and I had the chance to observe in detail the wonderful and authentic kimonos and haoris that she brings from Japan, like the ones below.

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They are made 100% with silk, and some of these pieces are 80 years old! True vintage treasures that can have a second life in nowadays outfits. Besides kimonos and haoris (kimono jackets), you can also find complements, cosmetics, and “mori girl” clothes. “Mori” in Japanese means “forest”. This type of clothes refers to a fairly new Japanese fashion/lifestyle trend, dedicated to living a cheerful, simple, natural life of a girl in the forest.

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Fashion Street Style


Andreina is 29 years old, she is from Venezuela but she lives in Barcelona (Spain) where she works as a psychologist. Besides her job, she is also a fashion blogger. You can follow her Instagram for more photos of her. We met at Palo Alto Market in Barcelona, where her style immediately caught my attention.

Andreina is wearing an ethnic-inspired robe over a black top, jeans with busts and extreme ripped design, and silver shoes from Stella McCartney. She is wearing plenty of complements: a floral headband, pink glasses, some necklaces and bracelets, several rings, a watch and a black Chanel handbag.

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Fashion Lifestyle

Palo Alto Market

Palo Alto Market is a street market in Barcelona, happening the first weekend of every month (except in August). It started two years ago, combining shopping with culture and leisure. It is located in an old industrial complex, now reconverted in an urban island.

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Its inner “streets” are full of stalls selling different things: clothes and shoes (new, vintage, second hand,…), decorative objects, food, etc. And visitors stroll around, taking a look at each one of them.

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Besides the food stalls, there is an area with food trucks that offer plenty of choices to eat and drink, from options as Spanish as “paella” to Japanese food. You can eat while you continue walking, or you can rest in one of the relaxing areas with seats and tables.

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Besides the outdoor areas, the warehouses host very interesting contents as well: at the Design Gallery you can find the pieces of different artists with a wide variety of styles; at the Club Aperol there are music and DJ performances; and at the Boheme Gallery you can see more stalls offering their clothes, accessories, etc., like the one belonging to SugoiHunter. I had a great time talking with Sara, the responsible of SugoiHunter, about our common passion for Asia; their pieces are handpicked in Japan, Korea, etc. I hope they visit Taiwan soon! 🙂

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You can find more info at Palo Alto Market’s website.